Herbert Marshall McLuhan 🔍

Philosopher, media theorist, communication theorist (1911 - 1980)

A Canadian philosopher of communication theory whose work is among the cornerstones of the study of media theory, best known for coining the expressions "the medium is the message" and "global village".

Mentors & Influences (Looking Backward)

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Inspired By Herbert Marshall McLuhan (Looking Forward)

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Stewart Brand
Author, Editor, Futurist
McLuhan's theories on media's impact and his famous phrase "the medium is the message" directly informed Brand's conceptualization of the Whole Earth Catalog as a new communication tool and its influence.